Strategic Communication: An Introduction. Jesper Falkheimer, Mats Heide

Strategic Communication: An Introduction


Strategic-Communication.pdf
ISBN: 9781138657038 | 174 pages | 5 Mb

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  • Strategic Communication: An Introduction
  • Jesper Falkheimer, Mats Heide
  • Page: 174
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781138657038
  • Publisher: Taylor & Francis
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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

An Introduction to Strategic Communication - SAGE Journals
Communication as organizing: Empirical and theoretical explorations in the dynamic of text and conversation. Mahwah, NJ: Lawrence Erlbaum. Google Scholar. Cornelissen, J., Holt, R., Zundel, M. (2011). The role of analogy and metaphor in the framing and legitimization of strategic change. Organization Studies, 32  From Public Relations to Strategic Communication in - De Gruyter
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Introduction. The Department of Strategic Communication offers majors and minors in Advertising and Public Relations. Students majoring in Advertising learn the art, craft and business of promoting brands from an integrated marketing perspective. The program gives students a well-rounded education in advertising that  introduction to strategic communication - La Trobe University
This subject provides an introduction to strategic communication for students undertaking the Bachelor of Media and Communication (Public Relations) and focuses on the relationship between advertising, public relations, journalism, and marketing in the theory and practice of strategic communication. It will provide  An Introduction to Strategic Communication | Request PDF
Messages used can be differentiated into strategic (selling ideas) and tactical ( selling products and services) communications (Mainardes et al, 2011 ). Suchcommunications are therefore planned, systematic efforts to aid in fulfilling the stated objectives of the organisation (Thomas and Stephens, 2015 ). Ultimately  CWCG - WorldatWork Course T4: Strategic Communication in Total
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Download PDF PDF download for Strategic communication institutionalized: A Scandinavian perspective, Article information Keywords Museum, organization , Scandinavian neo-institutionalism, strategic communication, translation, virus metaphor Greenwood, R, Oliver, C, Sahlin, K, Suddaby, R (2008) Introduction. Strategic Communications - College of Arts and Sciences
The curriculum addresses contemporary issues and technological changes that are currently affecting the media industry. The professors are industry professionals and provide knowledge that goes beyond textbook. Courses to expect for this major include Introduction to Strategic Communication, Copywriting and Creative 



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